before just start reading the added beneficiaries of this post: steem.dao: 4%, steempeak: 1%
How do I know
In early 2019, I was still hosting Social Media Shooting in the region of Munich. I'd gather 5-10 models, arrange a good location, book a professional photographer and sometimes also a videographer. Just the post production took up to 40 hours of professional work, which costs a lot of money!
You might think: 'Ok, a lot of action and costs! There was a sponsor to pay for that.'
That is bloody wrong. It's all for the content creation - everyone just made money that day.
It's all about good content for Instagram, Facebook and YouTube posts. Good profiles with good posts do pay bills.
That is a collage of one of these shoots, the date was January 2019. I'm the left guy in the middle, with the blue shirt making a fist.
Getting into the topic, STEEM & influencer
When it comes to STEEM, at the moment there is no way that a shooting creates enough ROI to be paid. Even if the STEEM price would be at 1$, still merely possible. To understand how to work with Influencers on STEEM, I had to open up some fundamental questions of the social media world and add STEEM into the equations.
What I ended up with, was redefining basic knowledge:
- Define an influencer
- General types of influencer
- Quality of a follower base
- Quality of content
- 'Old Media' vs 'New Media'
- Workflow of influence
- Value of influence
- Idols vs influencer
-> Influencer Tribe
-> Influencer Token
If you're interested now, you just need to follow me for the next few weeks. I'll get to everything in this list, multiple times.
As part of Project:3xi, I'll talk about these topics with different content creators and advertisers live on video. You will find those videos mainly on 3Speak.
Check out my announcement on 3Speak:
Have a nice evening, Manni