Brilliant piece on Blockchain Marketing
Or just an cheap piece of advertising? Well, maybe both! I consider this a must read no matter if we agree on the content but it explains a lot and might enlighten some critical minded blockchain attackers - what you think?
From Facebook to Salesforce, it seems like everyone is on the Blockchain bandwagon. But does it really live up to the hype, and meet expectations for a 360-degree transformation? Can it help improve customer Experience (CX)? I do think yes with some exceptions!
The author talks about:
- How Blockchain affects customer experiences
- Three Blockchain tips for CX initiatives
- Key considerations to remember
Key summary is
The guy wants to sell and get in touch with people, so quite openly a PR piece but he has some valid thoughts - especially around LIBRA by Facebook which is nonsense as probably 99% of the blockchain minded people know but he has some some good insight to talk on how blockchain for sure affects customer experience!