What's Your Unique Selling Proposition?

in personaldevelopment •  9 months ago 

Quick note: I originally wrote this post in the context of content creation as a solo-entrepreneur (aka solopreneurship) and general career advice. While this doesn't directly address content creation for the STEEM-based social media universe, I think the same basic philosophy of defining your personal USP still applies. Agree? Disagree? Want more content like this? Let me know what you think!


Image by me, shot using an iPhone 6 (yay 2015!); graphic created using Adobe Spark

Can you explain your own personal unique selling proposition?

Fully defining your USP requires a level of self-awareness that many don't explore. This thought exercise is usually easier to apply to your professional pursuits— and once you master that, you're going to have one helluva time examining every break-up since middle school. (I kid, I kid.)

Think about every job you've ever held, every friendship, every amorous fling. Both parties enter these relationships with the intent to conduct an exchange, hopefully, one that is mutually beneficial.

What marks a successful exchange?

Solve a problem, fulfill a need, reciprocate in kind or in value. Fulfill your end of the bargain! Leave no loose ends, and do no wrong (or fix ones done) to the other party. Without deriving benefit from the relationship, one or both parties will leave unsatisfied.

In a friendship, it's being chill and super reliable. In a dating situation, it's generally being a respectful, supportive partner. When something tips the scales of the value balance here, what happens? Breakups, my friend.

Professionally, your USP is important for defining how you’ll solve problems or fulfill a need at a company. When searching for a new career or making strides along your current path, your USP is important to make sure you’re getting paid a fair amount for the value you bring to the table with your skills and experience.

Start by asking yourself these questions

  • What problem do you solve?
  • What do you do better than the same person who can offer the same thing?
  • What can you offer that they can’t get from someone else?

And finally:

Your social media presence, professional ethos and personal brand should give a peek into your areas of expertise. After reflecting on those questions, you'll be able to easily speak to the value you can bring to a project, partnership, and organization.

What's in it for your audience? What’s in it for your clients? What’s in it for your new boss at your dream job?

What's your unique selling proposition?


Heads up!

This post is syndicated from my personal blog, Aspire to Wander. You can read the original here: Every Creator Needs a Unique Selling Proposition - Here's How You Figure Out Yours


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